Photo by Madalena Boto
I’m Hugo Santos, a visual artist and art director based in Lisbon, with over 15 years of experience in the creative field, specialising in branding.
I work with brands to create compelling visual identities that resonate and connect with their audience across print and digital media.
Throughout my career, I’ve had the privilege of collaborating with studios and agencies worldwide, crafting and launching branding projects for a diverse range of clients—from conscious brands seeking sustainable design solutions to fitness companies and ad-tech startups building strong, distinctive identities.
I’m passionate about creating purposeful, engaging design that connects brands with their audience. Whether you’re looking to build a new brand, refresh an existing identity, or elevate your visual content across editorial or digital platforms, let’s work together to create a standout brand experience.
When I’m not working on branding projects, you’ll often find me exploring the city streets with my camera, capturing fleeting moments and the vibrant lives of those who cross my lens.